Digital ventures
Exploring software products and focused consumer experiences alongside our commercial operations.
From ideas to useful products
Alongside its registered commercial and marketing activities, BMR89 is exploring new digital business concepts. These initiatives are in different stages of planning and development; descriptions on this page should not be understood as claims that a product has already launched.
Moondu — Your day, guided by the Moon
Moondu is a mobile app concept that brings together astronomical information about the Moon, daily reflective prompts and a personal lunar journal. The product is designed to distinguish measurable astronomical facts from symbolic astrological interpretations.
Development priorities include a focused user experience, clear educational language and reliable date-specific lunar information. Public availability will be announced only after the app is ready for release.
Our approach to new ventures
Identify a need
Define a narrow problem or user experience before expanding a product’s scope.
Build and validate
Develop initial functionality and test whether the experience works as intended.
Improve deliberately
Use feedback and observed results to guide future product decisions.